Wellversed is looking for an enthusiastic and experienced Performance Marketing Specialist to join our dynamic team. As a crucial member, you’ll play a pivotal role in driving revenue growth through strategic paid advertising campaigns on Meta, Google, and various social media channels.
About Wellversed:
Wellversed is a trailblazer in the nutrition industry, owning and operating a portfolio of brands dedicated to empowering individuals to achieve their optimal state of wellness. We are committed to unlocking the full potential of both mind and body.
Responsibilities:
Strategic Media Planning & Execution:
- Plan and execute end-to-end media campaigns on Meta (Facebook & Instagram), Google Platforms (GDN, SEM, & YouTube), and other social media channels.
- Handle diverse campaigns, including awareness, traffic, and revenue generation.
Digital Growth Strategy:
- Take ownership of the brand’s digital growth strategy for the Direct-to-Consumer (D2C) website, focusing on increasing Return on Investment (ROI).
Campaign Analysis and Optimization:
- Analyze and optimize ad campaigns to maximize ROI.
- Utilize tools like Google Analytics to dissect data on ad spends, revenue, and user/customer behavior.
Creative Experimentation:
- Recommend and execute experiments to enhance marketing creatives and communication.
- Identify effective creatives and copies for optimal conversion rates.
Audience Targeting and Automation:
- Demonstrate proficiency in setting up and using custom/lookalike audiences.
- Innovate and implement automation strategies for improved efficiency.
Team Leadership:
- Take on line management responsibility for the digital marketing operations teams, specifically covering paid media.
Requirements:
- Experience: Minimum 2 years in Performance Marketing, preferably in the Ecommerce industry.
- Budget Management: Proven experience handling a monthly budget of at least 2 lacs.
- Skills: Proficient in Facebook ad network, Google Ad network, and Google Analytics. Ability to manage policy violations and handle multiple brands. Proficiency in MS Excel/Google Sheets.
- Mindset: A creative thinker, capable of generating new ideas and overcoming challenges.
Location:
- Gurgaon, Haryana
How to Apply?
- CLICK HERE to Visit the official website and apply!
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If you’re ready to take on new challenges and contribute to the growth of a dynamic organization, apply today! Join Wellversed in our mission to help people realize their fullest biological potential.
