About the Organisation:
Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Net banking, Paytm FASTag and Paytm Postpaid – Buy Now, Pay Later.
About the Team:
Paytm Ads is Paytm’s digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline – offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.
About the Role:
Strong analytical mindset, understanding of basis technical skills & tools (Advances Excel, BI etc) and excellent communication and collaboration skills to deliver valuable insights and drive business success.
- Go to different stores across the city and identify Paytm merchants with unique stories. –
- Record their stories in a video format, click their pictures, know their story
- The merchant’s story should be impactful and relatable to the audience.
- Create short clips (Insta Reels and Youtube shorts, Youtube, Twitter, Linkedin) where the merchant says an impactful line or shares an inspiring story
- The video should be of good quality shot with good lighting
- The audio in the video should be clearly audible
- Use trending reels as background music
- Smart college going students or graduates.
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