About The/Nudge:

The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all.  We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors, and our work is organized across three impact streams:

  • Centre for Skill Development & Entrepreneurship (CSDE): exists to enable underprivileged youth to lead flourishing lives
  • Centre for Rural Development (CRD): exists to enable families to come out of extreme poverty
  • (CSI) Centre for Social Innovation: exists to nudge top talent to solve India’s biggest challenges

About Transforming Agriculture for Small Farmers

The TASF team is aiming to improve the lives of tens of millions of smallholder farmers. We are planning to do this by getting companies with innovative interventions – who are currently focusing on mid and large farmers – to serve small farmers. This will involve helping develop commercially and innovative viable solutions, getting companies that are open to serving small farmers to adopt them, and in the longer term, both creating an enabling ecosystem that supports such efforts and addresses ecosystem barriers as they arise.

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We will be actively scanning the market to identify high potential and innovative interventions, using our networks to reach out to organizations working with such interventions so we can get them to partner with us, identifying potential commercially viable models, doing action research to understand and refine the models, engaging with others in the ecosystem interested in this target audience, etc. A more detailed description of this in the document ‘Transforming Agriculture for Small Farmers – An Overview 2022 02 13

At The/Nudge you will:

  • work with the team to identify and conceptualize innovative products/services and processes to increase farmers’ income
  • understand innovative collectivization models to support the team in contextualizing the work of our partners and our hypothesis
  • use your creative skills to help team tweak different existing business models to serve small farmers 
  • engage in farmer and partner research to sharpen our understanding of the ecosystem and to uncover learnings/insights. 
  • undertake action research and assess the impact for various existing & future products, services, and business models
  • be the custodian of data & MIS
  • consistently lookout for new innovations and players in the Agricultural space

Apply if you have:

  • graduated in any stream with 3-4 years of work experience in operational and execution roles 
  • strong research, analytical skills, and experience in using data to draw insights (comfort with MS Excel – data capturing, sorting, Pivot table, Vlook up etc)
  • excellent communication skills and ability to apply creative thinking
  • ability to learn quickly and to operate with patience and empathy
  • comfort with working in a start-up environment
  • willingness to travel
  • proficiency in Kannada language (desirable)

How to Apply

Join our WhatsApp and Telegram groups to stay updated with all opportunities!