About the Organisation:

CoinDCX is India’s most valued Crypto Investment App. Our exchange is built with user experience and security in mind. We provide users single-point access to a diverse suite of crypto-based financial products and services that are backed by security processes and insurance.

Responsibilities of the Intern:

  • Handle on-page & off-page SEO activities, perform regular audits for top queries/ pages to drive traffic and opportunities in untapped queries to identify on-page organic growth opportunities
  • Complete ownership of WordPress blog publishing, update and revisions
  • Each content must be part of a hub-spoke and cluster theme, and should follow the keywords and interlinking guidelines set by the SEO team
  • Follow WordPress SEO checklist to ensure each content is optimized for meta, URL slugs, tags and etc.
  • Contribution towards the production of advanced and detailed keyword research to identify the most effective and targeted key phrases/ content topics
  • Conduct detailed keyword research, Identify the most effective key phrases/ anchor texts via search and GSC learnings to build a strong internal linking architecture for the web
  • Maintain a list of primary and secondary keywords for top hub-spoke and cluster themes and refine the same on a monthly/ quarterly basis for the content team’s reference
  • Weekly site audits to ensure the blog and info subdomains do not have 404 and other errors
  • Research for new content categories/ buckets to improve search visibility across different marketing channels (​​Website blog, Youtube, Google Play and the App Store)
  • Stays up to date on crypto industry trends, develop and change search behaviors in order to suggest topical/ evergreen content recommendations

Requirements:

  • Interest about the Crypto & Web3 Industry
  • Excellent communication and outreach skills
  • Fair knowledge of Digital Marketing with roots in SEO
  • Intermediate skill with WordPress
  • Strong analytical skills and experience in tracking relevant metrics
  • Familiarity with tools such as Google Analytics, Google Search Console, Moz, SEMRush, etc.
  • High proficiency in English & communication skills
  • Must have balanced understanding of SEO and content writing

How to Apply:

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