Discovery, Mumbai invites applications for Media Strategist- Paid Media for the year 2022.
About
Discovery Channel is an American multinational pay television network and flagship channel owned by Discovery, Inc., a publicly-traded company run by CEO David Zaslav.
Job description
Discovery is looking for a data-driven Strategist to help grow the discovery+ subscriber base in APAC, including discovery+ in the Philippines, through a variety of direct-response platforms and channels. You’ll be charged with developing a clear, coherent strategy to find qualified, efficient users at scale in conjunction with the internal Investment/Buying portion of the Global Subscriber Acquisition team and with key internal stakeholders.
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Eligibility
- 2+ years of paid digital media experience; media agency experience strongly preferred.
- Solid foundational understanding of media concepts, terminology, and bid-based buying models with hands-on execution experience in at least one of: paid search, paid social, display (across multiple markets preferred).
- Ideal to have experience with international media strategy/buying and campaign management.
- Experience working with conversion tracking and mobile marketing attribution partners (such as Kochava, AppsFlyer) and also digital reporting tools (such as Google Analytics, Adobe) is required.
- Experience and understanding of paid social, programmatic, and SEM buying platforms (demand side platforms, Google Ads, Facebook Business Manager, etc.) is strongly preferred.
- Understanding of paid digital streaming and subscription ecosystem is a plus.
- Self-starter, highly motivated, positive demeanour, excellent communicator, and able to thrive in a fast-paced environment.
- Reasonable availability to respond to requests and monitor/optimize campaigns outside normal business hours as needed.
- Polished professional with excellent interpersonal communication skills.
- Strong analytics skills are a must.
- University degree required.
Responsibilities
- Work closely with the Media Manager/Director to oversee the development, execution, and analysis of paid acquisition campaigns that will primarily run across SEM, paid social, and programmatic.
- Assist with the trafficking of digital assets and ad tags to ensure all campaigns launch on-time with flawless execution.
- Ensure all campaigns are set up with proper attribution tracking (such as Kochava) to enable full campaign attribution.
- Maintain key planning and benchmark documents, assist with campaign billing, and gather launch confirmation details.
- Collaborate with cross-functional teams to ensure paid acquisition efforts align with the larger promotional strategy.
- Work closely with the APAC Growth Marketing team to translate the marketing strategy they create into a media approach, aligning on a regular basis on performance and spend levels.
- Assist with the reporting of strategic insights that can be leveraged across the team such as best performing messaging and audiences. This includes the ongoing collaboration of structured A/B tests with paid media campaigns.
- Work closely with the internal Investment/Buying team to ensure campaigns are executed flawlessly and are optimized towards the campaign goal. This includes creative asset delivery/trafficking and the implementation of the necessary campaign tracking and tagging.
- Responsible for staying up-to-date on emerging trends and technologies – particularly across paid performance marketing vehicles.
Click here to apply for Media Strategist- Paid Media at Discovery, Mumbai.
Join our WhatsApp and Telegram groups to stay updated with all opportunities!
